Click Click Media
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Google AdWords Management Services

Maintenance, Conversion Optimisation, Campaign Audits & Strategy

As AdWords Specialists, our expertise include:

  • Google Search
  • Shopping (PLA) Management
  • Image Ads (Display Network)
  • Remarketing
  • Video Adverts (YouTube)
  • Conversion Optimsation
  • Strategy & Consulting

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    With over ten years’ experience working with the AdWords platform for Australian business, Click Click Media has a wealth of experience, focused on growing business through the AdWords platform.

     

    Our clever campaign build and strategies encourage a high quality and high performing account, driving quality leads into the business whilst improving cost per conversion. Our AdWords management gives business the utmost control for business growth, ensuring smart scalability.
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    Paying too much for your online sales?

    Get help from our AdWords experts today. Work with an experienced PPC and AdWords managers that has over 10 years’ experience and managed thousands of campaigns from start-ups right through to blue-chip household brands.

    If you’re currently seeing poor performance from your campaigns then contact us now to speak to one of our Adwords Management experts! Our team are more than happy to have an obligation free discussion about your business – we’ll even help identify key problems with your current campaign!

    Expert AdWords and PPC Services

    • Direct Response Lead Generation Campaigns

      Our Adwords Management is precise in understanding Australian search behaviour and offer laser targeted direct response campaigns that are guaranteed to convert at a higher percentage than your current campaigns. (shhhhh… the secret is in segmentation)

    • Remarketing Campaigns

      There is a difference between remarketing and effective remarketing. We put the thought into constructing remarketing strategies that delivers the appropriate message that drive back pre-qualified past visitor that convert.

    • Brand Awareness and Display Advertising Campaigns

      Need to put your brands stamp on the world? Display advertising can produce amazing results for brands not just in impressions but in a lower cost per acquisitions and a practically limitless source of top level funnel entrances.

    • Facebook PPC Campaigns

      Yes we also run Facebook PPC campaigns and utilise this channel heavily in verticals where it makes sense to do so. A well-constructed Facebook PPC campaign is able to drive results in conversions and reductions in cost-per-conversion to your business.

    • E-commerce PPC and Google Shopping Campaigns

      Ever had to hand write and review 100,000 ads? We have, and it’s worth it in revenue. Get granular with your e-commerce PPC and AdWords campaigns and enjoy long term scalable results.

    Our Strategic Approach

    Client briefing and goal setting

    Delving into your business and understanding your ideal client, your goals and learning about your businesses marketing history.

    Primary Data Analysis

    Researching the data your business has collected, your Google Analytics, your previous PPC and AdWords accounts and specifically looking for low hanging fruit and quick wins.

    Secondary Data Analysis

    Researching your market, your competitors and reviewing industry survey and census data to fine tune the brief and campaign requirements.

    Segmentation

    Splitting your campaign targeting into relevant service, product and solution based verticals then slitting again into demographic and geographic campaigns.

    Granual Campaign Build

    1 campaign per segment, 1 keyword per ad group, over 3 ad variations per keyword. This ensures full control over the collected data.

    Data Collection

    Campaign goes live at a recommended initial delivery until statically significant traffic volumes have been achieved allowing us to make informed optimisations.

    Bid and budget weighting to meet goals

    Weight the bids and budgets appropriate to meet the goals set out in the client briefing stage, perform initial optimisation and move to full delivery of any campaigns achieving campaign gaols.

    Begin Regular Optimisation

    Begin campaign maintenance and continue to optimise to meet campaign goals. Set plans in place to handle seasonal demands and competitor pushback.

    Maturity

    Begin working towards the overall achievement of the brands top level strategic objectives.

    Guaranteed To Work

    Don’t get the results you need? If we are unable to reduce your cost per conversion within 30 days of implementing the audit, we will refund you 100% paid for the audit. We rely on long standing, trusted relationships with our clients which is ultimately founded on exceptional results. We are so confident in our expertise and service that we are happy to provide such a bold guarantee.

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    Google AdWords Account Audit

    Try us out and see what we would do to improve
    your results!

    Let our Google AdWords Manager and PPC analysts show you exactly what we would do to your account and what strategies we would immediately put into place if you were a client.

    Our AdWords team will perform over 50 account checks including:

    • Account Structure
    • Ad spend wastage
    • Bidding Strategy Review
    • Targeting Methods
    • Opportunities

    No Obligation, No Hassle, No Hard Feelings, Big or Small. Just an honest review of your current campaign from an industry veteran – we’ll even show you some techniques you can implement without us – simply enter your details in the form to begin.

    Click Click Media is Rated 4.9/5 based on 34 reviews on Google and Facebook
    Google Rating
    4.9

    Technical AdWords / PPC Audit

    Simply fill in this form and we’ll get in touch with you asap to book in a manual audit of your campaigns.
    • This field is for validation purposes and should be left unchanged.

    Margaret Fisher

    Their patient and calm approach makes us feel comfortable to ask questions (no matter how dumb). We have an ongoing pipeline of work requiring an Internet Marketing partner and we would not think about going anywhere else.

    Ron Newman

    I have found the staff and management of Click Click Media to be friendly, responsive and knowledgeable which has helped us move forward developing our product and communication.

    Michael Lu

    Without a doubt Click Click Media delivered exceptional service in digital campaign management – I can highly recommend Click Click Media and will definitely consider them for future digital marketing with other businesses

    The Click Click Media AdWords Management Difference

    Winning with Google AdWords comes through knowledge and experience.

    Click Click Media is one of the most innovative PPC management companies globally. Our data driven strategies have been proven to maximise results and our systems and quality checks have been developed over many years of tireless ongoing research and development. We have been directly managing PPC campaigns since 2005 and know what works and how to offer the most effective campaigns to match any goal. All our work is completed in house and our clients can contact and speak directly to the staff member working on the account at any time. Not only are we experts in adwords management, we also specialise in everything digital (website design, web development, SEO & many more).

    • Transparent business partner relationship. We show you what your actual Google daily budget is and provide full account access. We also show our management fee as a separate item.
    • All reports are generated directly from Google’s API. We don’t rehash reporting.
    • You speak directly to the person working on your campaign. (There isn’t a queue of sales staff to break through first)
    • All of our staff are Google Qualified Individuals. We are a Google Certified Partner.
    • The Campaign IP is yours. All work we do on it belongs to you.
    • We offer management or consulting only services, it’s entirely up to you.
    • We have a tonne of in house talent most who have been doing AdWords since 2005.
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    Frequently Asked Questions About Adwords

    Q: How much will my bids be?

    Answer

    Your CPC will vary considerably, depending on your offering and location. Some industries (plumbers for example) are willing to pay high costs per click. This competition pushes the prices up! Similarly, the location has an impact on your cost per click. The more competitors in a location, bidding for a term will increase the cost per click.

    Just remember that the cost per click should be at the keyword level. You will be willing to pay considerably more for high-quality terms. What makes a term high quality? The chances a click will result in an enquiry and the profitability of that enquiry if it proceeds.

    Q: Why is my CPC so high?

    Answer

    Your CPC is mainly determined by the quality score of your keyword and your bid. High-quality scores are typically rewarded with lower CPC’s and vice versa. Your quality score is determined:

    • Your landing page user experience
    • Your ad relevance
    • Your expected click-through rate

    If you’re looking to improve your CPC without changing the bid, the areas to look at is how you have matched your keyword, what your ad is saying as well as what page you are sending AdWords traffic to.

    The other place to look, at is your bid amount. A way to lower CPC is to lower your bid but keep in my mind that lowering your bid can impact your ad positioning.

    Q: What will my AdWords conversion rate be?

    Answer

    There are a ton of variables that your conversion will depend on. Simply put it comes down to how relevant your business is to the searcher’s intent. If you provide the right service to match the searcher’s intentions and you can provide a positive overall online experience for the user then we can expect better conversion rates. Whereas if you are sending not relevant traffic to your website or your online experience is not great (think slow loading website, hard to find your service locations, if your phone number is hidden on a single page), your conversion rate will suffer.

    Q: How many leads will I get?

    Answer

    To answer this, there are a number of factors to be considered. Our objective is to build the campaign and optimise it to maximise the return of your input. We will optimise the campaign to best suit your goals and targets and when necessary we will make budget recommendations if we truly believe a higher budget will yield better results. We have had great success of running excellent campaigns that meet all performance benchmarks.

    Q: How long until I see results from my campaign?

    Answer

    Whilst ads will show up almost immediately on Google, it will take some time to see that traffic converting into enquiries.
    For the average campaign, we believe you will start to see enquiries in the first thirty days. It should be noted that ‘bedding down’ a campaign and judge its early success should not occur until the campaign has been running for ninety days.
    Also, do not forget your own sales cycle. If your average sale takes six months to close, then you really cannot judge the return on your investment for that period of time. We can measure if you are generating enquiries, but the conversion of those enquiries might take some time.

    Q: How do I know if AdWords is right for my business?

    Answer

    AdWords, in theory, will work for most businesses. Why? Put simply, the cost per click is determined by the industry. Assuming you and your competitors are not crazy, the max cost per click will be determined before a point where you make a loss.
    You should also consider that AdWords is part of a larger marketing plan. If you are using AdWords, you need to send the traffic to a quality site. If the phone rings, you need to be able to service that call. Your pricing needs to reflect the quality of your service and what you comparable competitors are charging.
    When working with our clients, we want to consider all of these factors (and make recommendations) to ensure we are increasing the likelihood of a profitable return on your AdWords.

    Q: What is the monthly management fee for?

    Answer

    The monthly management fee is to have us continually optimise the campaign. A good build will only perform at a certain level. Regular optimisation is necessary to ensure the campaign is getting the most value from the budget and that the traffic and leads are as relevant as can be.

    Q: What does it mean to be a Google Premier partner?

    Answer

    A Google Premier Partner can mean many things. Essentially, it is when an agency has acquired a certain level of experience or Google AdWords accreditation. Whilst you want to ensure that your agency has years of experience running successful campaigns, you also want them to work in your best interests (not Google’s).
    Click Click Media is fortunate enough to have a close relationship with Google with our Premier Partner status. Yet we never forget that our clients are the most important people in our business.

    Q: Why can’t I see my ads when I Google my own keywords?

    Answer

    There can be a number of reasons to which result in you not seeing yourself for keywords you’d imagine to be important. The common cause typically is budget, your campaign runs on a fixed budget – so depending on how the day’s been, you may have run out of budget when conducting your search. This isn’t necessarily a bad thing as it means your budget has gone to people looking for your service. Another cause may be ad scheduling, this is where you set to have your ads appear at certain times of the day so that you might capture the peak times to be visible. In addition, you might not see your ads as they could be on standard delivery – this is where Google spaces out your ad placement to preserve budget for the day so that you don’t run out too early. Finally, low bids could be the reason your ads aren’t showing. bidding too low might bump your ads down to the bottom or they may not be visible at all.

    Q: Can I access my AdWords account?

    Answer

    Yes, here at Click Click Media we believe in total transparency which means the build we do and the account we optimise will be OWNED BY YOU. You have complete control over your account, we just manage and facilitate it for you. This way, you are in control of your business, rather than having to battle an agency to access your data.
    It is vital for campaign continuity and maximising your return that you are not held hostage by an agency in the future. Always ensure it is your account, and that you can take it with you.

    Q: How do I know if my campaign is successful?

    Answer

    There are many ways to gauge the success of an Adwords campaign. Some popular measurements we like to use are cost per conversion, return on investment or in some cases how much exposure to the business the campaign is building. At the end of the day though, we measure our campaign’s success by how it is impacting your business, which we, of course, work closely with you to determine.

    • Transparent

      Full media disclosure, no hidden costs, no contracts, no outsourcing.

    • Accountable

      Justifiable actions and ownership of delivering results

    • Ethical

      No price gouging, No contracts, No hard sells.

    • Scalable

      Big or small. Our services can grow alongside your business.

    Every Client is a Partner

    We create happy business owners, see for yourself!

    About Our Services

    All services offered though Click Click Media have been thoroughly tested and proven to achieve results in increased profitable sales for our clients.

    Our services are able to provide value through the effective utilisation of state-of-the-art technology, business systems and quality assurance processes and in doing so, are able to pass better results and savings directly onto clients.

    At Click Click Media, we have a tool box of 70+ tactics at our disposal to enhance the effectiveness of our clients return on investment from their digital marketing.

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