What We Do

Pay Per Click is a reference to the monetisation model of search engines and publishers where they receive income by advertisers bidding on either keywords or display advertisement places. Pay Per Click advertising is the fastest and the most effective way to advertise a website.

Pay Per Lead is a pricing model where the advertiser only pays when the action undertaken results in the delivery of a lead. In a typical pay per lead agreement the advertiser only pays for leads delivered under the terms of the agreement. Pay Per Lead agreements can mitigate risk for an advertiser.

Search engine optimisation refers to the systematic process undertaken to increase the visibility of a web page in a search engines organic, unpaid results, often referred to a natural results. Search Engine Optimisation is an extremely cost effective way of advertising a website and provides exceptional return on investment.

For most businesses a website exists to serve a commercial purpose, usually providing a pipeline of new business. If this is the case with your business, then this should be the primary aim of your website and it is the key metric of qualification on measuring how successful your website is. Website design has come a long way and most businesses can benefit from updating their online presence.

In digital marketing a Landing Page is referred to a highly relevant commercial web page that appears in direct response to an optimised search result or online advertisement. They exist primarily as a lead capture point but can be used for many purposes. Landing Pages often serve a single purpose optimised to achieve a ‘conversion action’ from a visitor.

It makes sense these days for businesses to specialise in their area of expertise and outsource departments that do not fall into strategic alignment with their business objectives. We have a number of consulting services and capabilities from white label services and team training to being able to hire out our full company.

It is essential for businesses these days to have an effective digital marketing strategy in place to take full advantage of the growing opportunities from new and evolving digital marketing technologies. A digital marketing strategy will provide your business with the correct direction and organisation to maximise your online success.

WordPress is an online, open source website creation tool written in PHP. It is currently powering over 40% of the internet. In short it is the easiest and most powerful website content management system and blogging platform (or CMS) in existence today.

Facebook advertising and marketing for businesses is the promotion of services and products on the widely popular Facebook platform. It allows businesses to place ads and content targeted to specific audiences on both the main news feed section and right hand side. Facebook is now one of the top online channels for all business marketing.

Conversion Rate Optimisation (CRO) is the act of improving your website to gain the maximum conversion rate. Rather than spending all this money on marketing to only have them fall off once they reach your site, CRO aims to maximise your leads through the highest rate of conversions possible. CRO is involved all the way through the customer journey, from the initial point of interest right through to the conversion.

Great design will affect the desired outcome from your target audience. Appropriate design expresses your business branding, as well as what separates you from your competitors. Excellent design also considers your target audience (their goals and objections) and is considerate of your competitive landscape. Design should consider each of these elements, to maximise the effectiveness of your design and drive a higher interaction and conversion rate.

e-Commerce is the transaction of payments for your products (typically) or services on the internet. Great ecommerce results in a higher conversion rate (the number of transactions per 100 website visitors) and a higher ticket average (average dollar total, per transaction). User experience, department pages, product pages and shopping carts can be optimised across all devices to enhance your conversion rate and ticket average for your ecommerce store.

Outsourcing your digital marketing strategy involves robust collaboration between Click Click Media and your relevant stakeholders. We get to know your business thoroughly, to understand your goals and what initiatives will grow your business. For less than the annual cost of another staff member with limited experience, Click Click Media’s team members are used as required, with over seventy possible, tactics across our five business units. With expertise across all areas of digital marketing applied, you will maximise your return on investment in the shortest possible timeframe.