What We Do

Pay Per Click is a reference to the monetisation model of search engines and publishers where they receive income by advertisers bidding on either keywords or display advertisement places. Pay Per Click advertising is the fastest and the most effective way to advertise a website.

Pay Per Lead is a pricing model where the advertiser only pays when the action undertaken results in the delivery of a lead. In a typical pay per lead agreement the advertiser only pays for leads delivered under the terms of the agreement. Pay Per Lead agreements can mitigate risk for an advertiser.

Search engine optimisation refers to the systematic process undertaken to increase the visibility of a web page in a search engines organic, unpaid results, often referred to a natural results. Search Engine Optimisation is an extremely cost effective way of advertising a website and provides exceptional return on investment.

For most businesses a website exists to serve a commercial purpose, usually providing a pipeline of new business. If this is the case with your business, then this should be the primary aim of your website and it is the key metric of qualification on measuring how successful your website is. Website design has come a long way and most businesses can benefit from updating their online presence.

In digital marketing a Landing Page is referred to a highly relevant commercial web page that appears in direct response to an optimised search result or online advertisement. They exist primarily as a lead capture point but can be used for many purposes. Landing Pages often serve a single purpose optimised to achieve a ‘conversion action’ from a visitor.

It makes sense these days for businesses to specialise in their area of expertise and outsource departments that do not fall into strategic alignment with their business objectives. We have a number of consulting services and capabilities from white label services and team training to being able to hire out our full company.

It is essential for businesses these days to have an effective digital marketing strategy in place to take full advantage of the growing opportunities from new and evolving digital marketing technologies. A digital marketing strategy will provide your business with the correct direction and organisation to maximise your online success.

WordPress is an online, open source website creation tool written in PHP. It is currently powering over 40% of the internet. In short it is the easiest and most powerful website content management system and blogging platform (or CMS) in existence today.

Facebook advertising and marketing for businesses is the promotion of services and products on the widely popular Facebook platform. It allows businesses to place ads and content targeted to specific audiences on both the main news feed section and right hand side. Facebook is now one of the top online channels for all business marketing.

Conversion Rate Optimisation (CRO) is the act of improving your website to gain the maximum conversion rate. Rather than spending all this money on marketing to only have them fall off once they reach your site, CRO aims to maximise your leads through the highest rate of conversions possible. CRO is involved all the way through the customer journey, from the initial point of interest right through to the conversion.