Search Engine Optimisation, commonly referred to as SEO is the process of working with a website to give it the best possible chance of performing well in search engines. Performance is usually based on where a website ranks within the search engine – better rankings drive more traffic and sales. The process of Search Engine Optimisation (SEO) is typically tailored around Google’s Webmaster Guidelines as Google is the most prominent search engine locally and for most English-speaking countries. There are two main factors for determining the worth of an optimised site – on-page ranking elements and off-page ranking elements. These factors are weighed up by Google’s algorithm which is done so during Google’s crawling of websites.
On-page SEO includes a wide range of factors that determine if a site is well-optimised. These range from page speed, content, technical concerns, site structure, accessibility and many many more! Generally speaking, a great, well-built site should tick many of the on-page elements needed
Off-page SEO refers tactics that are completed away from your website that help build up your rankings. These tactics will aim to boost your sites authority, popularity, trustworthiness and relevance. This is commonly done through the creation of backlinks which can happen naturally or you can actively work to boost your backlink profile. Common examples of backlinks include directories such as True Local or guest posting on blog websites.
Search Engine Optimisation is all about giving your website the best possible chance to rank well and drive relevant traffic in. The range of methods to do so varies significantly, however using wholistic, white-hat tactics are heavily preferred.
Click Click Media have been working with websites to enhance their organic performance for over 10 years. Over the years, the tactics of SEO have changed and changed some more – each time Click Click Media has adapted to ensure best practises are in place. By dedicating time and research into understanding Google’s algorithms, Click Click Media are able to ensure every task completed is done with the goal of high-performing organic results. With advanced experience in both on-page and off-page SEO, Click Click Media are able to create well-rounded campaigns that work.
Search Engine Optimisation tends to have a bad reputation due to many shady and unethical operators. To combat this, Click Click Media have adopted a culture of total transparency – maintained through regular dialogue, open reporting, no lock-in contracts and a client-first company focus. Our goals are your goals, if the SEO campaign is not working for you, then it’s not working for us.
Search Engine Optimisation and Google AdWords vary is many different ways. The main difference between SEO and AdWords is that SEO is based around optimising for best practises according to Google in which you earn clicks to your site, whereas AdWords is Google’s pay-per-click system that is managed through the Google AdWords management platform.
If you’re looking for instantaneous results for your business, SEO typically won’t be your first option. AdWords, on the other hand, is great at allowing businesses to gain traction almost from the get-go. There is some tweak time for AdWords but a well-built campaign should get your business visibility online fairly quickly. However, campaigns that run on AdWords for an extensive period of time, will need to continue putting in a media budget to fund the campaign, whereas SEO allows you to gain rankings and traffic that will drive your business results with minimal operating costs once gained.
Both campaigns have significant benefits, and neither is superior to the other. The best performing campaigns happen when they run side by side – they complement each other extremely well.
There is no set-in-stone rule for how long an SEO campaign will take to get results. Anybody who tells you otherwise is making a huge guess and is often wrong. There are so many factors to consider when looking at the question of “how long?”. Some things to consider include:
Google estimates that you can expect to see some form of results from well-carried out optimisations within 4-12 months. This wide time frame is due to the many factors needing to be considered for an SEO campaign. More accurate timelines can be given on a case-by-case basis, but even still these are estimated timelines.
"Click Click Media has been managing our SEO and Adwords for over 5 years, and have designed and built and rebuilt our website three times. Whatever we've needed they have been able to deliver and educate us so we can make the best use of it."
There are many reasons why a website should do SEO. The most important are:
The sooner the better. SEO results must be earnt, there are no shortcuts. Getting it started as soon as possible means that you are taking the first step to have your site succeed through SEO.
Yes, when done safely and cautiously. Reputable companies that provide SEO will typically do what is called ‘White Hat SEO’ which is in accordance to Google’s webmaster guidelines. There are methods of SEO called ‘Black Hat SEO’ that are in place to manipulate Google and can result in harsh penalties.
The cost of running an SEO campaign will vary depending on the website, industry, location and required input. For example, a national website selling clothing would require significantly more input than a local service provider seeking to target his immediate area.
In order to get an accurate price on SEO, it is best to chat to one of our team members who can run you through the service and look into your business more.
From the perspective of high-quality SEO providers, we would always recommend continuing SEO even once the core keywords are ranking. There are many reasons including:
The nature of SEO means that it can be quite hard for a business to see if it is working. One core thing to look out for is transparent reporting. You should be able to see the progress your site is making month-to-month. Each month you need to know that the right steps have been taken in order to give your site the best results possible.
A few things you should keep in mind when tracking an SEO campaign are site traffic (tracked in Google Analytics) and rankings – understanding your sites backlink profile is insightful but sometimes hard to gauge.
The answer to this varies hugely throughout the industry. Some SEO providers will give you x number of keywords for y amount of dollars. We don’t take this approach, rather we look into how we can best make it work for both parties. If we find an area in your business that needs attention we’ll work on it. If in the next month we need to shift the focus, we can move to other areas required.
It is best to have focus keywords or focus themes, and these are determined both parties having input. However, there is typically no strict keyword list.
Solgen had recently launched a new website. Unfortunately, no consideration was placed into the SEO impact of launching this new website and within the first two weeks traffic had dropped by 90%. This had created a sever problem with no leads being generated and a drop in new sales by over 50%.
Initially Click Click Media sought rectifying actions by fixing up the indexing issues with the new website. Then performed a complete SEO migration, even rolling back certain key performing pages of the site. Their new website had to go – while it was approved by Solgen’s management team, zero emphasis had been placed on the online marketing performance of the website. The new site was a template website that just wasn’t going to perform anywhere near their old site.
Click Click Media no only rectified the SEO migration as a stage 1 – but proceeded to reimagine the website with a custom-built WordPress theme specifically designed to drive SEO results and convert website visitors into customers.
Within a two-week timeline Solgen’s sales department was receiving new leads, 90% of the websites previous performance was restored, however Click Click Media did not stop there. Within the next four weeks Click Click Media deployed the new strategy which involved a full redesign, recode and new content plan. Improvements came fast with the next calendar month showing a record volume of leads and sales for the business.
Prestige automotive group Platinum Automotive contacted Click Click Media with a problem that no business owner that relies on leads from their website wants to have. Platinum Automotive had received notification that their website had received a ‘manual penalty’ from Google for deceptive link tactics.
This had dropped their websites performance from over ten new bookings a day to zero.
Unfortunately, Platinum Automotive had engaged an SEO agency that was not performing ethical, white hat SEO and now was paying the price for someone else’s laziness and thoughtlessness.
Click Click Media performed a full backlink audit and investigated each link individually to determine which links Google considered deceptive along with looking over every single one of the fifty plus redirected domains held by the previous SEO agency.
Click Click Media then manually petitioned each suspect website for removal of the offending links while keeping a record of all correspondence and communication attempts. This was for over fifteen thousand websites.
A full clean-up of the old ‘parked domain’ strategy was performed and upon completion of both these time-consuming tasks a submission was put forward to Google to review their manual website penalty.
Click Click Media achieved a full restoration of rankings to this business. With a successful reconsideration and a promise to Google that this business will never undertake suspect SEO efforts again the business was well on the way to restoring their revenue.
Click Click Media has not only achieved this, but in the subsequent three years of engagement has grown this business to over double their previous black hat SEO agencies efforts.
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