Checklist for Launching a PPC Landing Page

SEP

15

2015

Checklist for Launching a PPC Landing Page

Landing pages are one of the most powerful tools in the PPC marketer’s arsenal, with the right strategy and messaging you can see improvements to a campaigns performance instantly.

So how do you ensure that the new landing page you are introducing is going to have the best possible chance of achieving these improvements? Here a few tips to make sure your landing pages are off to a great start!

Does the page load fast?

Having a landing page that takes more than a second to start showing content is going to hamper its performance heavily. If you landing page is not delivering at least the above the fold content within the first three seconds you abandoment rate will start to climb from 25% at three seconds increasing exponetially every additional second.

impact-site-speed-conversion

Img Source: https://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-correlates-to-business-metrics-at-walmart-com/

 

Does the main message reflect the Ad copy?

Consistency with messaging is vitally important to keep your users on your pages, if a user is attracted to a message in your ads they must be able to see the same message or a continuation of it on the landing page, if they don’t, chances are they will abandon the page.

message-to-landing-page

Img Source: https://podio.com/site/use-cases/project-management

Does the page try to do too much?

It’s important that landing pages are clear and concise; the purpose of a the landing page is not to highlight all your services and offers but to direct people to a specific relevant page from advertising. Landing pages work best if they have a single purpose, they are used as the destination for advertisements so the visitors to a landing page are expecting to find information relating exactly to the adverts message and promises.

Img Source: https://unbounce.com/landing-page-examples/10-landing-page-mistakes-youll-never-make-again/

Can you scan the page quickly?

If you are dealing with a complex service based offering it can be easy to get lost in the detail. I have watched hundreds, if not thousands of web visit recordings and lot of people rapidly scroll/scan through information, only to come back to it after they have taken in the entire page. Users do not read pages, they scan!

Make sure you use good headings, bold and underlines where appropriate, good line height and short, concise sentence structure.

landing-page-scannability

Img Source: https://theuxweekly.com/2014/12/29/ten-good-deeds-in-web-design/

Does the page contain trust elements?

Trust is key to conversions, demonstrating trust for a brand can be a long and complex process, but adding trust elements into a landing page is easy. Consider adding logos of some of the more prominent clients, methods of payment, physical addresses and of course lots of testimonials.

landing-page-trust

Img Source: https://sixrevisions.com/content-strategy/designing-landing-pages/

Is the lead collection process simple?

Form design can make or break a landing page and this key part of any landing page needs to be carefully checked to ensure it is as easy as possible for your users to provide their key information. Some key things to consider is the amount of fields you put in a form and the forms placement within the landing page.

Img Source: https://www.marketingtechblog.com/infographic-why-having-less-form-fields-drives-conversions/

Img Source: https://www.marketingtechblog.com/infographic-why-having-less-form-fields-drives-conversions/

Does the page provide a good experience on mobile devices?

Nothing is more frustrating than trying to use a web-page on your mobile phone that is hard to use or simply doesn’t work. Going back to point 1, your landing page needs to load fast and present the information in a clearly structured format.

Key points to check are that click to call functions work properly, swipe functionality works, forms are easy to fill in and ‘tap’ targets are appropriately sized for fingers.

Is the spelling and grammar correct?

It’s an obvious one, but should always be on any checklist prior to publishing content online, and get multiple people to check as regardless of how often you’ve read something you are simply blind to an error.

Have you installed tracking?

Regardless of the scale of your project it is vitally important to install tracking on your landing page that will let you know both the pages performance and help you discover ways to improve it.

Example tracking services:

Have you conducted a user test?

Regardless of how great you think your new landing page strategy is prior to launching it, get someone who has no relationship or knowledge of the product/service to load the page and perform the desired action. By watching someone else use a page you can gain a lot of insight and observe key problems first hand. There are professional services out there that you can outsource this process for as little as $5 per real user test that I believe are extremely beneficial in helping iron out any undiscovered user experience issues.

Image Source: https://blog.templatemonster.com/2011/09/14/usability-testing-basics/

Image Source: https://blog.templatemonster.com/2011/09/14/usability-testing-basics/

Additional Resources

There is a lot of information published online on landing page best practices and tips on how to design and layout your landing page for success – These articles are a great start:

Landing Page Services

Click Click Media produce custom CMS landing pages that are unique to our clients brand and built using both our digital marketing team’s expertise and our web department’s quality assurances. If you would like some information about our methods and prices please get in touch! In addition to landing pages, our Adwords consultants work hand in hand to ensure your page ticks all the boxes when it comes to driving leads!

Every Client is a Partner

Every Client is a Partner

We Create Happy Business Owners, See For Yourself

Click Click Media has been such a pleasure to work with over the past few years. They have cut our CPA by over 70% over 1 year. Very easy to communicate with and they are always available to answer any questions that we have. Such a friendly, honest and reliable team and I highly recommend them!
Martin Perelaman
SILK Laser Clinics
I have used Click Click Media as a retainer for multiple clients and I have to say, at a time where we thought we would lose business, we gained a lot through the marketing expertise of Click Click Media. They were very responsive towards requests and advice and allowed myself and my team to have our highest growth ever in the 2020/2021 period.
Bassam Saleem
Kirana Education
The team at Click Click Media have always provide excellent service and have achieved superior results when benchmarking against other companies in the same field.
Craig Kenchington
Crown Forklifts
I have found the team at Click Click Media to be friendly, passionate and responsive to our online marketing requirements. They have proven they know their stuff and I highly recommend them.
Rebecca Hunt
Gunnebo
Click Click Media have transformed the way we work with our digital media. They provide a very solid and transparent service with incredibly knowledgeable people who are always available. Results speak for themselves and our digital marketing increase can be directly attributed to the work undertaken since June by Click Click Media. Highly recommended.
Kevin Peters
1300 Smiles
We've been working with Click Click for over 5 years now. They've created 6 of our sites and manage all of our SEO. Every project has been delivered exactly to our requirements and they let us work exactly how we want. They remove all the jargon and have become an integral extension of our Marketing team, I cannot recommend them highly enough.
Sarah Gonzalez
Redback Conferencing
Click Click Media make for a great one-stop-shop when it comes to online marketing. With their knowledge of SEO, SEM, Adwords and web design, Click Click Media come highly recommended.
Michael Burford
Ausdilaps
The team at ClickClick Media are always so helpful and extremely good at what they do. I had several issues with web developers until I came across ClickClick, they are honest and very fair with their pricing. After setting up an awesome landing page they then setup an ad words campaign that literally saved our business. There after sale service is second to none. Looking forward to using Click Click for all my future online projects. Thanks to Ben, Rik, Adriel & the rest of the team
Leon Wills
Lamb Finance
We’ve had several different marketing teams before coming across Click Click Media and were never quiet satisfied with the process or the outcome. Until we started working with Click Click Media, Ricky and his team are amazing at what they do and deliver exactly what they say they would and beyond! From website to SEO management and to SEO work! We are in really good hands. We have never been this satisfied with such an outstanding work, communication and great outcome from a marketing company. Thank you Click Click Media!
Alessandro Poon
Sydney Paws Pet Doors
Click Click designed and setup my website a few years ago after a rebranding. They manage my SEO and website content to ensure i get as many new leads as possible and i have seen great results and increased customer enquiries.. They constantly update and check my site, and keep me posted with any new ideas. Highly recommend!
Darren Kerr
Appleseed Gardening
Sydney CBD
Level 35, Tower One International Towers
100 Barangaroo Avenue, Sydney, NSW, 2000, Australia
Level 35, Tower One International Towers
100 Barangaroo Avenue, Sydney,
NSW, 2000, Australia
Norwest Business Park
Lexington Corporate Centre, Building A, Level 2, A30/24 – 32
Lexington Dr, Bella Vista, NSW, 2153, Australia
Lexington Corporate Center Building A,
Level 2 a30/24 – 32 Lexington Dr, Bella
Vista, NSW, 2153, Australia
Google Rating
4.8
google-partner-premier