Top 5 tips to optimise your website for local Search

JAN

11

2023

A Business Winning In Local Search

Optimising your website for local search is essential for any local business looking to drive growth, and market share and beat the competition. Local search is one of the most powerful tools to gain new customers and appearing high in the search engines for terms directly related to the services your business offers is key to driving this growth. However, many businesses fail to optimise their local search presence, resulting in missed opportunities and lost leads.

Many businesses that come to Click Click Media have failed to optimise their local search presence and in some cases, this has meant missing out on hundreds of qualified leads through their website with zero advertising cost.

So what are the most important factors when it comes to winning on local search? In this article below find the top 5 quick tips to optimise your website for local search.

Optimise your Google My Business page

Google My Business (GMB) is a free listing service provided by Google that allows businesses to manage their online presence across Google, including local packs in Google Search and Google Maps. By verifying and editing your business information, you can help customers find your business and tell them more about what you offer. Some of the important information to include on your GMB page is your business name, address, phone number, hours of operation, and photos of your business and products or services. This is a key to helping you with your local search ranking.

To optimise your GMB page for local search:

  • Use Google’s GMB dashboard to ensure all of your business information is correct and up to date
  • Use relevant keywords in your business description
  • Add photos and videos to showcase your products or services
  • Encourage customers to leave reviews on your GMB page

Use local search keywords in your website’s content and meta tags

Using local keywords in your website’s content and meta tags can help search engines understand the location and relevance of your business. These keywords should include your city, state, and any relevant suburbs or landmarks. For example, if you run a pizza restaurant in Bella Vista, you might use keywords like “Bella Vista pizza,” “Norwest pizza,” or “Hills District pizza.” Creating local service pages to target each specific area greatly increases your local search presence.

To optimise your website’s content for local search:

  • Conduct keyword research to identify the most relevant keywords for your business and location
  • Incorporate those keywords into your website’s content, such as page titles, headings, and body text
  • Use meta tags, such as the title tag and meta description, to provide additional information about your website to search engines
  • Create local service pages to target specific areas and boost your local search presence

Get listed in online directories and review sites

Online directories and review sites, such as Yelp, YellowPages and Tripadvisor, can help your business get found by customers in your local area. By creating profiles for your business on these sites and encouraging your customers to leave reviews, you can build up a reputation as a trusted and reputable business in your community. Also, optimise your social media accounts so that followers can leave reviews.

To get your business listed in local directories:

  • Use google search operators like “site:hotfrog.com [Your city] [Your industry]” to find local directories
  • Create profiles for your business on popular directories and review sites like Yelp, YellowPages, and TripAdvisor
  • Encourage customers to leave reviews on your business profile to build up a reputation as a trusted and reputable business
  • Optimise your social media account to encourage followers to leave reviews

Build local backlinks

Links from other local business websites or other local blogs and websites can help boost your website’s visibility in search engines. You can start by finding local business directories and listings websites and adding your business to them. Another way is to collaborate with local businesses, whether through sponsored content or in-person networking.

To build local backlinks for your website:

  • Research local business directories and listings websites and add your business to them
  • Collaborate with other local businesses through sponsored content or in-person networking
  • Reach out to local bloggers and websites in your industry and ask if they would be willing to link back to your website
  • Use online tools like Ahrefs or Majestic to monitor and analyze the backlinks to your website

Optimise your website for mobile searches

A majority of people use their smartphones to search for local businesses, so it is crucial that your website is optimised for mobile devices so that it is easy to navigate and loads quickly on a small screen. Google also uses mobile-friendliness as a ranking factor, so a mobile-optimised website can help improve your search engine ranking as well.

To optimise your website for mobile searches:

  • Use tools like Google’s Mobile-Friendly Test or Responsive Web Design Checker to identify any issues with your website’s mobile optimisation
  • Ensure that all of your website’s pages are easily navigable on a small screen
  • Optimise all images and videos on your website to load quickly on mobile devices
  • Test your website on multiple mobile devices to ensure that it looks and functions correctly across different screen sizes and resolutions

Conclusion

In conclusion, by following these local SEO optimisation tactics, you can help your business get found by local customers in search engines through organic results and improve your overall online presence in your local area. Remember that optimisation is an ongoing process and you need to keep monitoring and updating your website and online presence to stay ahead of the competition.

Additional resources

For more information on optimising your business for local search check out these great online articles here:

To get expert advice on your local SEO optimisation project please don’t hesitate to contact us!

Every Client is a Partner

Every Client is a Partner

We Create Happy Business Owners, See For Yourself

Click Click Media has been such a pleasure to work with over the past few years. They have cut our CPA by over 70% over 1 year. Very easy to communicate with and they are always available to answer any questions that we have. Such a friendly, honest and reliable team and I highly recommend them!
Martin Perelman
SILK Laser Clinics
I have used Click Click Media as a retainer for multiple clients and I have to say, at a time where we thought we would lose business, we gained a lot through the marketing expertise of Click Click Media. They were very responsive towards requests and advice and allowed myself and my team to have our highest growth ever in the 2020/2021 period.
Bassam Saleem
Kirana Education
The team at Click Click Media have always provide excellent service and have achieved superior results when benchmarking against other companies in the same field.
Craig Kenchington
Crown Forklifts
I have found the team at Click Click Media to be friendly, passionate and responsive to our online marketing requirements. They have proven they know their stuff and I highly recommend them.
Rebecca Hunt
Gunnebo
Click Click Media have transformed the way we work with our digital media. They provide a very solid and transparent service with incredibly knowledgeable people who are always available. Results speak for themselves and our digital marketing increase can be directly attributed to the work undertaken since June by Click Click Media. Highly recommended.
Kevin Peters
1300 Smiles
We've been working with Click Click for over 5 years now. They've created 6 of our sites and manage all of our SEO. Every project has been delivered exactly to our requirements and they let us work exactly how we want. They remove all the jargon and have become an integral extension of our Marketing team, I cannot recommend them highly enough.
Sarah Gonzalez
Redback Conferencing
Click Click Media make for a great one-stop-shop when it comes to online marketing. With their knowledge of SEO, SEM, Adwords and web design, Click Click Media come highly recommended.
Michael Burford
Ausdilaps
The team at ClickClick Media are always so helpful and extremely good at what they do. I had several issues with web developers until I came across ClickClick, they are honest and very fair with their pricing. After setting up an awesome landing page they then setup an ad words campaign that literally saved our business. There after sale service is second to none. Looking forward to using Click Click for all my future online projects. Thanks to Ben, Rik, Adriel & the rest of the team
Leon Wills
Lamb Finance
We’ve had several different marketing teams before coming across Click Click Media and were never quiet satisfied with the process or the outcome. Until we started working with Click Click Media, Ricky and his team are amazing at what they do and deliver exactly what they say they would and beyond! From website to SEO management and to SEO work! We are in really good hands. We have never been this satisfied with such an outstanding work, communication and great outcome from a marketing company. Thank you Click Click Media!
Alessandro Poon
Sydney Paws Pet Doors
Click Click designed and setup my website a few years ago after a rebranding. They manage my SEO and website content to ensure i get as many new leads as possible and i have seen great results and increased customer enquiries.. They constantly update and check my site, and keep me posted with any new ideas. Highly recommend!
Darren Kerr
Appleseed Gardening
Sydney CBD
Level 35, Tower One International Towers
100 Barangaroo Avenue, Sydney, NSW, 2000, Australia
Level 35, Tower One International Towers
100 Barangaroo Avenue, Sydney,
NSW, 2000, Australia
Norwest Business Park
Lexington Corporate Centre, Building A, Level 2, A30/24 – 32
Lexington Dr, Bella Vista, NSW, 2153, Australia
Lexington Corporate Center Building A,
Level 2 a30/24 – 32 Lexington Dr, Bella
Vista, NSW, 2153, Australia
Google Rating
4.8
google-partner-premier