Discover WordPress: Paladine Front-End as a Service




Paladine Website System

Six years is way too long for any digital marketing agency to have left their website untouched. Much like the “builders house”, this renovation project was always top of mind but the bottom of our priorities.

In early 2020, the decision was finally made to dedicate some internal resources to the rebuild, with the goal of creating a scalable front-end framework which, once completed, could be rolled out to selected customers, and ultimately define where we are heading as a ‘technology first’ organisation.

Our top-level brief was:

  1. 0.2 second load time
  2. Pass all core web vitals
  3. Twitter Bootstrap
  4. WordPress as CMS but support for any CMS that supports REST API
  5. Can act as a flexible front-end for any web or mobile application
  6. Instantaneous content delivery

Paladine Systems, Click Click Media’s sister research and software company, took on this brief in the development of our website technology stack, thus being christened as the ‘Paladine Website System’.


Paladine Website System Features:

This deployment is a realisation of the new specialisations and data management skills that Click Click Media and Paladine have created over the years.

Through many optimisations, experiments and testing, we have come up with an adaptable framework which combines a collection of tools and methodology that enables us to create blazing fast websites with minimal caveats, as often found is broad, messy caching solutions.

Effectively what we have is an extremely light php framework with only the core functionality to handle routing and basic controller model logic. The effective system is only a few files large and around 20kb in file size.

This, combined with reverse proxy caching if required, leads to an effective barebones speed experience.

Although just that, would not be enough. Most of the issues relate to sites not providing appropriate images to the device in question, not lazy loading and loading to much information from css/js.

We have a few methods that we utilize to minimize these issues, though we are improving these daily.

The optimization of each site to a 40-50% page speed score is pretty general, but getting to 90%+ is a unique challenge for any website, based on its requirements. We made this system with a realisation that in order to achieve this, we really needed a decoupled frontend that can be readily integrated into various or even multiple backends. This way, optimisation can be put where it’s needed and only what is required for each page can be loaded.


Interesting Technology wise

  • The system can load various different dom elements or images based on the viewport size of the device in question. This is done backend wise to reduce unnecessary dom elements.
  • The system will auto create webp images as needed from any image attached, this is done via a standard call and no further alteration is needed.
  • The system will load the most suitable image size from the same single image call based on mobile, tablet or desktop size. This is backend wise no unneeded dom changes.
  • Very reliable, even if the attached backend is down, the frontend will remain operational.
  • Rapid file or ram based php caching to handle api result caching at native speeds.
  • Rapid file based php caching to handle api results to allow native speeds.
  • Designed around api integration with external sources.
  • Scss to css auto conversion via php, no extra reliance.
  • Handling redirections.
  • System is easy to maintain, no exotic dependencies.


Embracing a Headless Future

The Paladine Website System enables businesses to have the flexibility of a front-end you can plug any back-end system into easily, but also natively supporting WordPress as a CMS to allow marketing teams to make fast changes without the need of code knowledge.

If you are reading this on you are already experiencing the speed that this system can deliver content. Check out our screenshots below of results we are able to achieve, or simply navigate around this website.

PS – These results are with Google tag manager and tracking tags, this is not a cheat result!

Speed Test 2 Speed Test 1


Is this System a Good Fit for Every Business?

With the Google core web vitals update around the corner this should be considered by any business that needs a competitive edge in speed and reliability of their web marketing stack.

Want to learn more? Get in touch with us now.

Every Client is a Partner

Every Client is a Partner

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Click Click Media has been such a pleasure to work with over the past few years. They have cut our CPA by over 70% over 1 year. Very easy to communicate with and they are always available to answer any questions that we have. Such a friendly, honest and reliable team and I highly recommend them!
Martin Perelman
SILK Laser Clinics
I have used Click Click Media as a retainer for multiple clients and I have to say, at a time where we thought we would lose business, we gained a lot through the marketing expertise of Click Click Media. They were very responsive towards requests and advice and allowed myself and my team to have our highest growth ever in the 2020/2021 period.
Bassam Saleem
Kirana Education
The team at Click Click Media have always provide excellent service and have achieved superior results when benchmarking against other companies in the same field.
Craig Kenchington
Crown Forklifts
I have found the team at Click Click Media to be friendly, passionate and responsive to our online marketing requirements. They have proven they know their stuff and I highly recommend them.
Rebecca Hunt
Click Click Media have transformed the way we work with our digital media. They provide a very solid and transparent service with incredibly knowledgeable people who are always available. Results speak for themselves and our digital marketing increase can be directly attributed to the work undertaken since June by Click Click Media. Highly recommended.
Kevin Peters
1300 Smiles
We've been working with Click Click for over 5 years now. They've created 6 of our sites and manage all of our SEO. Every project has been delivered exactly to our requirements and they let us work exactly how we want. They remove all the jargon and have become an integral extension of our Marketing team, I cannot recommend them highly enough.
Sarah Gonzalez
Redback Conferencing
Click Click Media make for a great one-stop-shop when it comes to online marketing. With their knowledge of SEO, SEM, Adwords and web design, Click Click Media come highly recommended.
Michael Burford
The team at ClickClick Media are always so helpful and extremely good at what they do. I had several issues with web developers until I came across ClickClick, they are honest and very fair with their pricing. After setting up an awesome landing page they then setup an ad words campaign that literally saved our business. There after sale service is second to none. Looking forward to using Click Click for all my future online projects. Thanks to Ben, Rik, Adriel & the rest of the team
Leon Wills
Lamb Finance
We’ve had several different marketing teams before coming across Click Click Media and were never quiet satisfied with the process or the outcome. Until we started working with Click Click Media, Ricky and his team are amazing at what they do and deliver exactly what they say they would and beyond! From website to SEO management and to SEO work! We are in really good hands. We have never been this satisfied with such an outstanding work, communication and great outcome from a marketing company. Thank you Click Click Media!
Alessandro Poon
Sydney Paws Pet Doors
Click Click designed and setup my website a few years ago after a rebranding. They manage my SEO and website content to ensure i get as many new leads as possible and i have seen great results and increased customer enquiries.. They constantly update and check my site, and keep me posted with any new ideas. Highly recommend!
Darren Kerr
Appleseed Gardening
Sydney CBD
Level 35, Tower One International Towers
100 Barangaroo Avenue, Sydney, NSW, 2000, Australia
Level 35, Tower One International Towers
100 Barangaroo Avenue, Sydney,
NSW, 2000, Australia
Norwest Business Park
Lexington Corporate Centre, Building A, Level 2, A30/24 – 32
Lexington Dr, Bella Vista, NSW, 2153, Australia
Lexington Corporate Center Building A,
Level 2 a30/24 – 32 Lexington Dr, Bella
Vista, NSW, 2153, Australia
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