Google No Longer Supporting ‘Standard’ Text Ads 31st January
January 16, 2017
insights
Expanded text ads have been a great feature that Google released last year that saw CTR’s increase across the board. Many campaigns though are still running ‘standard’ ads and it’s important for advertisers to understand what will happen. What is an Expanded Text Ad Traditionally a Google AdWords search advertisement contained 4 elements Headline of 25 characters (blue) Description Line 1 and 2 of 35 characters (grey) A display URL (green) An expanded text ad is different in ...