Australian Training Institute

May 08, 2017 By dev-site

ATI consulted with Click Click Media regarding their spiraling cost per booking, their advertising costs were becoming untenable.

CCM performed a comprehensive campaign audit, implemented a campaign wide structural change and comprehensive analytics and tracking. The data powered negative keyword insights, ad split-testing and bid enhancements to ensure only top performing keywords received top bids.

With the campaign under control (and profitable and scalable) a new website is being launched to further push the efficiencies of the new AdWords Campaign.